SEM Marketing
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Search Engine Marketing is an extremely effective way to get recognized by search engines and generate online traffic to your website.
SEM Marketing works well since it allows us to target specific keywords that are relevant to your business. This marketing services is used when companies are actively looking to generate new clients, sales and phone calls in the short term. SEM Marketing Strategies are a great option to propel you to the very first page of Search Engine Page Results (SERPs). Simply put, showing up on the first pages of search engines for various keywords related to your business products and services is one of the quickest ways to acquire new business.
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Search Engine Results Pages: Simplified
Search Engine Marketing is an extremely effective way to get recognized by search engines and generate online traffic to your website. SEM Marketing works well since it allows us to target specific keywords that are relevant to your business. When looking to generate new clients, sales and phone calls sooner than later, SEM Marketing Strategies are a great options as they can propel you to the very first page of Search Engine Page Results (SERPs). Simply put, showing up on the first pages of search engines for various keywords related to your business products and services is the quickest way to acquire new business due to increased visibility. You have to ''Pay to Play'' when it come to Google and advertising but statistics show that increased online visibility translates into higher calls, sales and new business.
SEM Marketing utilizes and targets specific keywords and search terms to actively advertise your brand's services and products to potential clients that are searching for them by typing in these keywords into search engines.
Otherwise, you can find yourself waiting patiently and hoping that visitors and prospects organically find your website while doing their online research.
If you are a new or existing business and are not on the first page of Google, it is very important to understand how Google and search engines operate and recognize websites. Make sure to grasp the difference between SEM and SEO Marketing and their correlation between long and short term marketing strategies.
Search Engine Marketing is often referred to by its acronym SEM .
PPC Advertising, on the other hand, stands for Pay-Per-Click Advertising which is interchangeable with the terms Google Advertising and Performance Marketing.
All of these digital marketing terms fall under the Search Engine Marketing umbrella and can often lead to some confusion. Marketing professionals and digital marketing agencies often use varying terminology so always make sure to ask a lot of questions to make sure that you understand the details and differences between available marketing services.
An easy way to tell the differences between SEO and SEM marketing services is that as soon as there is an ‘advertising budget’ involved and you are ‘paying search engines‘, this is a strong indicator that you are discussing SEM Marketing Services.
How to properly budget for it Search Engine Marketing Advertising Campaigns
If you choose to Pay Google to create a shortcut to its first page, you will need what is referred to as an Advertising Budget. This is the monthly ad budget allocated to pay Google for every click hence the name Pay-Per-Click Advertising. Paying to be listed on the first page of Google is like an auction style type of bid. Advertisers can choose to outbid competitors for certain keywords to ensure they get eyes on their ads which translates into visits to their website. There is much more to it that this but knowing and having a realistic minimal advertising budget for your industry prior to launching your ads is VERY useful information. can save kind of like an auction like if you notice if you type in any type of service on Google there is only for ads at the top or maybe 50 or 100 different businesses competing for the same services in the same city but Google will only show four of them at the top and a few more at the bottom and this occurs on page 1 and 2 of Google or other search engines
SEM Keyword Planner Tool from Adwords:
Impressions refers to the amount of people seeing selected keywords. High impressions means many people search and will be seeing your selected keywords as opposed to low impressions keywords, which mean the searched keywords are not as popular and tend to be less competitive. This is why advertising budgets for Google Adwords and Search Engine Marketing campaigns can greatly vary from a few hundred dollars to a few thousand depending on what industry you are in, competition, search volumes and which geographic area and cities you would like to advertise in. It is crucial to carefully analyze these relevant factors BEFORE planning ANY SEM campaigns to avoid poor results due to an insufficient Ad Budget and lack of preparation.
Keyword Competition in Search Engine Marketing
The higher the competition within an industry, the more expensive keywords and Cost-Per-Click tend to be. Higher competition means that more people are competing for 6g the same keyword and usually requires a higher ‘Advertising Budget’. Almost every time we plan Google advertising campaigns for a client, the first question that is asked is: How Much Does it Cost? As you can see by the plethora of variables that directly impact the actual costs of SEM campaigns, they require adequate planning, research & data long before launching any advertising campaigns.
Great SEM campaigns require ongoing maintenance from a PPC specialist to ensure many things including a favorable Ad Ranking, good click through and conversion rates that provide a positive return on investment. Tracking and analyzing data related to your paid ad campaigns are the keys to successful Search Engine Marketing. Without proper planning and implementation, expect a frustrating and costly learning curve when it comes to Pay-Per-Click advertising. As indicated in its name the ‘Click’ is the easy part, and costs as much with or without the desired results. Make sure to understand these SEM basics before launching any SEM campaigns. Contact us here with your SEM questions or if you require further clarification.
What Our Clients Say.
Moe R.
We love working with Dave at Everyday Marketing Services! He's always very responsive and strike the perfect balance between coaching us on what he think will drive the best results for our N.BAR beauty nail salon while also being open to our ideas. We appreciate that he doesn't over-sell us, but give his honest perspective on which marketing efforts he think will yield the best results. Dave is great at marketing and an absolute great guy to work with!
Jeff B.
So I was blessed to meet Dave from Everyday Marketing services .I had been dealing with a different Marketing Company and was left on the sidelines with no attention to my business . Dave immediately saw several issues I was having and like a pitbull he literally put his head down and would not quit until all the kinks were worked out. He is great to deal with and his knowledge of SEO and what is needed to get my business recognized and look professional is beyond what I expected . I am finally able to trust that things are going to be moving in the right direction with Dave helping me.
Simon D.
Dave has been an absolute pleasure to work with! Got me ranked on the 1st page of google and and defined my seo strategy and branding. Very hands on and does a great job explaining things in an easy way to understand. He does more than just page optimization and has helped me get my brand on track from the ground up and market my content in a way that will get traffic to my business!
What Our Clients Say.
Moe R.
We love working with Dave at Everyday Marketing Services! He's always very responsive and strike the perfect balance between coaching us on what he think will drive the best results for our N.BAR beauty nail salon while also being open to our ideas. We appreciate that he doesn't over-sell us, but give his honest perspective on which marketing efforts he think will yield the best results. Dave is great at marketing and an absolute great guy to work with!
Jeff B.
So I was blessed to meet Dave from Everyday Marketing services .I had been dealing with a different Marketing Company and was left on the sidelines with no attention to my business . Dave immediately saw several issues I was having and like a pitbull he literally put his head down and would not quit until all the kinks were worked out. He is great to deal with and his knowledge of SEO and what is needed to get my business recognized and look professional is beyond what I expected . I am finally able to trust that things are going to be moving in the right direction with Dave helping me.
Simon D.
Dave has been an absolute pleasure to work with! Got me ranked on the 1st page of google and and defined my seo strategy and branding. Very hands on and does a great job explaining things in an easy way to understand. He does more than just page optimization and has helped me get my brand on track from the ground up and market my content in a way that will get traffic to my business!
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