Web Design Company
What are the differences between a web designer and a web developer? And which one should you use?
Web Design refers to the appearance and layout of a website. You can have an ugly website with great content that loads really quickly but it will not convert website visitors into clients as well as a beautifully designed website with similar attributes. A good Web Design considers several aesthetically pleasing details to ensure website visitors have a pleasant experience and can easily access the information they are searching for.
Web Design is a Science
There are thousands of website templates to choose from online but certain types of websites and layouts can have a drastic impact on the desired goals. Thanks to Google analytics and other tracking software, marketing specialists and analysts have real data and metrics that allow us to know the ideal placement of certain buttons and features throughout a website. It is within these intricate details that are invisible to the untrained eye that separates good websites from great ones. Great websites not only look beautiful at first glance but they allow its visitors and users to have a positive ‘user-experience’ and seamlessly navigate its pages filled with useful content while finding relevant content and information without any frustrations. Creating a GREAT website is not as easy as it sounds and involves proper planning and preparation BEFORE it launches live on the web for everyone to appreciate.
Web Designers Specific Skills Overview
Web Design: User Experience (UX)
User Experience (UX) is a popular buzzword when it comes to online marketing and especially websites. The reason behind this is that it REALLY matters! The User Experience (UX) directly correlates with how your website visitors will behave once they reach your new or old website.
Experienced Web Designers know how to creatively design websites to get the optimal behaviors from different audiences and age groups. This valuable knowledge is only acquired through years of testing different website designs, site structures, and analyzing the related data from various demographics and audiences. The slightest variation can be a major factor in a high converting website with great user experience and an average website.
Web Design : User Interface (UI)
Websites designed for kids will have a very different user experience than a website designed for seniors. User Interface is referred to as (UI) when chatting with programmers or digital marketers. The (UI) User Interface Web Designer is an essential part of the web design process that consists of translating a client's brand or vision into a website that is user friendly and makes it easy to find relevant information.
This is why we always emphasize the importance of understanding a client’s vision BEFORE beginning a new website project to avoid any miscommunications and costly delays.
Web Design: The differences between UX and UI
The narrow differences between User Experience and User Interface Web Designer can be described as UX being behind the scenes, the functionalities and substructures of a website compared to UI that is what a website looks like, its aesthetics, and what the users will actually see. Both aspects are important in a new website design project but keep in mind that these are fairly advanced website terminologies that may not always be relevant to more basic website developments that use pre-existing themes.
Do not worry if this website terminology sounds confusing because it certainly can be, especially if this is you are thinking of building a website for the very first time.
Here is another example I use to help understand the difference between User Experience (UX) and User Interface (UI) to web design newcomers.
Web Design is comparable to building a new home. The foundation is its (UX) and it needs to be strong and well designed in order for it to be a good functional home.
Furthermore, after building a nice functional home, its value will likely increase if it also looks good (UI). Anyone building a new home, especially for the first time will usually require the assistance of a professional builder and an interior decorator. Both aspects are very important and are closely intermingled but both require specific skills to deliver a great final product.
Are you thinking of hiring a Web Designer to build your new website?
Web Designers are specialists in bringing together the appearance, structure, layout of images, font, and colors, and much more in an aesthetically pleasing manner.
We can quickly answer this question for you with a 5-minute phone call (Book Here), but, in the meantime here are a few things to consider that are important to consider and will make the most of our phone call.
1. What is the purpose of your website?
Is your website's purpose to attract new customers for your business and simply have a website to highlight some of your work as a brochure website? If the latter is the case, there are some fairly easy to use DIY website builders like Wix, Squarespace, and even Godaddy that can help you build your own website.
2. Do you have the time to build and manage a website?
Most commercials and advertising for the DIY website I mentioned above do a great job of making it sound extremely simple to build your own website. This is not always the case and usually requires a significant amount of time to build. Building a website properly is often complex than anticipated as many details happen behind the scenes and ongoing maintenance and updates are often required.
3. Is your Website meant for personal or professional use?
This relates to question 1 also. If you want to build a website for personal use or because you have always wanted to, by all means, you should give it a go! If you would like to display some images of your work, some baby or wedding photos, or only need a website with a few pages, this is certainly manageable.
On the other hand, if your website is meant for professional use and to help grow your business by attracting new customers, you should use a professional web designer.
Doing so will properly highlight your work and expertise, relevant services, or products and most of all save you valuable time. If you own a professional business, make sure to read and consider the details in our Marketing Services section.
You are now wondering how much it costs to get a professional Website Design Company to build your website. The costs of new website design will vary based on its size and functionalities. If you have any website questions and would like a website quote, fill out this contact form and we will reach out to you shortly with all relevant details.