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WEBSITE DESIGN & DEVELOPMENT

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What are the differences between a web designer and a web developer? And which one should you use?

Web Design refers to the appearance and layout of a website. You can have an ugly website with great content that loads really quickly but it will not convert website visitors into clients as well as a beautifully designed website with similar attributes. A good Web Design considers several aesthetically pleasing details to ensure website visitors have a pleasant experience and can easily access the information they are searching for.

Web Design is a Science

There are thousands of website templates to choose from online but certain types of websites and layouts can have a drastic impact on the desired goals. Thanks to Google analytics and other tracking software, marketing specialists and analysts have real data and metrics that allow us to know the ideal placement of certain buttons and features throughout a website. It is within these intricate details that are invisible to the untrained eye that separates good websites from great ones. Great websites not only look beautiful at first glance but they allow its visitors and users to have a positive ‘user-experience’ and seamlessly navigate its pages filled with useful content while finding relevant content and information without any frustrations. Creating a GREAT website is not as easy as it sounds and involves proper planning and preparation BEFORE it launches live on the web for everyone to appreciate.

Full-Service Digital Marketing Company

Marketing Solutions Tailored to Your Industry

Successfully building a brand or establishing an

online presence is much more than having a beautiful website and a nice logo.

Without a holistic marketing plan and strategy,

it won’t be long until you wonder why the phone isn't ringing and why nobody is finding your businesses online.

EMS provides clear marketing solutions for everyday progress for long-term success.

As part of your team, we help eliminate unwanted frustrations and delays by identifying and creating Ideal Marketing Solutions to help reach your online business goals.

Let’s build your brand together!

ALL brands and businesses wanting an Online Marketing Presence required customized marketing strategies to ensure business growth and online success.

We can support you with anything related to your businesses online presence, and overall marketing strategies.

Contact us for a free Marketing Consultation

Schedule A Free Marketing Evaluation

Web Designers Specific Skills Overview

Web Design: User Experience (UX)

User Experience (UX) is a popular buzzword when it comes to online marketing and especially websites. The reason behind this is that it REALLY matters! The User Experience (UX) directly correlates with how your website visitors will behave once they reach your new or old website.

Experienced Web Designers know how to creatively design websites to get the optimal behaviors from different audiences and age groups. This valuable knowledge is only acquired through years of testing different website designs, site structures, and analyzing the related data from various demographics and audiences. The slightest variation can be a major factor in a high converting website with great user experience and an average website.

Web Design : User Interface (UI)

Websites designed for kids will have a very different user experience than a website designed for seniors. User Interface is referred to as (UI) when chatting with programmers or digital marketers. The (UI) User Interface Web Designer is an essential part of the web design process that consists of translating a client's brand or vision into a website that is user friendly and makes it easy to find relevant information.

This is why we always emphasize the importance of understanding a client’s vision BEFORE beginning a new website project to avoid any miscommunications and costly delays.

Web Design: The differences between UX and UI

The narrow differences between User Experience and User Interface Web Designer can be described as UX being behind the scenes, the functionalities and substructures of a website compared to UI that is what a website looks like, its aesthetics, and what the users will actually see. Both aspects are important in a new website design project but keep in mind that these are fairly advanced website terminologies that may not always be relevant to more basic website developments that use pre-existing themes.

Do not worry if this website terminology sounds confusing because it certainly can be, especially if this is you are thinking of building a website for the very first time.

Here is another example I use to help understand the difference between User Experience (UX) and User Interface (UI) to web design newcomers.

Web Design is comparable to building a new home. The foundation is its (UX) and it needs to be strong and well designed in order for it to be a good functional home.

Furthermore, after building a nice functional home, its value will likely increase if it also looks good (UI). Anyone building a new home, especially for the first time will usually require the assistance of a professional builder and an interior decorator. Both aspects are very important and are closely intermingled but both require specific skills to deliver a great final product.

Are you thinking of hiring a Web Designer to build your new website?

Web Designers are specialists in bringing together the appearance, structure, layout of images, font, and colors, and much more in an aesthetically pleasing manner.

1. What is the purpose of your website?

Is your website's purpose to attract new customers for your business and simply have a website to highlight some of your work as a brochure website? If the latter is the case, there are some fairly easy to use DIY website builders like Wix, Squarespace, and even Godaddy that can help you build your own website.

2. Do you have the time to build and manage a website?

Most commercials and advertising for the DIY website I mentioned above do a great job of making it sound extremely simple to build your own website. This is not always the case and usually requires a significant amount of time to build. Building a website properly is often complex than anticipated as many details happen behind the scenes and ongoing maintenance and updates are often required.

3. Is your Website meant for personal or professional use?

This relates to question 1 also. If you want to build a website for personal use or because you have always wanted to, by all means, you should give it a go! If you would like to display some images of your work, some baby or wedding photos, or only need a website with a few pages, this is certainly manageable.

On the other hand, if your website is meant for professional use and to help grow your business by attracting new customers, you should use a professional web designer.

Doing so will properly highlight your work and expertise, relevant services, or products and most of all save you valuable time. If you own a professional business, make sure to read and consider the details in our Marketing Services section.

You are now wondering how much it costs to get a professional Website Design Company to build your website. The costs of new website design will vary based on its size and functionalities. If you have any website questions and would like a website quote, fill out this contact form and we will reach out to you shortly with all relevant details.

Web Development Specific Skills Overview

Web development is an extremely important part of your business because it is the first point of contact for people to get to know you, what you're all about and ultimately if they can trust you.

In this digital era and especially in competitive industries, it is only natural to shop around and do some good old fashion online research. Potential client s want to want to know the following:

Who are you exactly and can you be trusted?

What services do you offer and how much do they cost?

How long will it take to get the job done compared to your competitors?

Will they get good value for what they are paying and be a satisfied customer?

These are all great questions that can easily be answered doing a minimal amount of online research. Consumers are getting smarter and more resourceful and will do some online research in order to find companies that can meet their needs. If you do not have a website or it is not on pages 1 or 2 of Google, you are definitely missing out on potential business.

Websites do not attract new clients:

We have all heard of the expression: You only have one chance to make a first impression right? This is very relevant for websites since a website is like a digital business card for people looking to learn more about you and your business . If your business card or website does not provide much useful information, this significantly lowers the chances of generating any interest or receiving a phone call inquiry.

If you own a website that doesn't provide the information that someone is looking for, they may get frustrated and leave your website to visit your competitors. Furthermore, lacking nice images with relevant descriptions or having a slow, glitchy or non mobile friendly website have all proven to dramatically increase your bounce rate.

The majority of people that come across your website online by ‘organic traffic’ most likely have no idea who YOU are but are interested in the services that you provide. This is why understanding the importance of SEO Services before launching your website may come in handy in the long term.

Web Developers can build beautiful user-friendly, informative and responsive websites for any type of businesses. Web developers are expert programmers with advanced coding skills that use complex software languages, web servers and databases to build frameworks that end users like you and I, can easily interact with.

*The majority of web developers and web design agencies focus solely on web development and design. Talk to a Digital Marketing Specialist for more information regarding how a website can help promote your business online.

Most Web Developers are NOT digital marketers and Seo specialists. It is important for business owners to understand these differences and that buying a NEW website does NOT normally include additional marketing services.

A web developer builds a website’s framework using software

If the purpose of building a new website is to gain online visibility, build a brand or potentially attract new clients, it is highly recommended to familiarize yourself with the various marketing services available to complement your website and your overall marketing goals

Having a nice website is an essential part of your business if you aim to have any type of online presence.

A common misconception of business owners is that Investing significant resources into the development of a beautiful new website will guarantee that people will actually see your website and become a customer. This could not be more inaccurate. Building a website is the first step in having a digital presence but it unfortunately does not come with tons of traffic and website visitors.

Promoting your website and getting visitors.

There are many strategies and marketing services that can make sure that people see your beautiful website. At Everyday Marketing Services, we not only build beautiful websites but offer customized marketing solutions to ensure your desired marketing goals are met. We offer a free marketing consultation to all business that have any questions about our marketing services.

People often get excited to launch a new website and three six months later realize that they're not getting much website traffic and that's when they discover the importance of SEO, SEM and SMM to promote your website and generate some desired traffic to it. Make sure that you have a solid marketing strategy before launching any website if you aim to use it as a marketing tool to attract new clientele.

Web Development Process:

The web development process typically ranges between 3-6 weeks depending on your needs. A few important factors to consider are:

1. Do you need a completely new website from scratch? If this is the case, we need to know what is needed and plan accordingly: Content,

2. Do you have an existing website, but it is old, outdated and it is time for a complete revamp?

Not a problem, already having a website provides us with many answers needed to map out the new website development project.

3. Do you have a website but are not sure if it is doing a good job or not?

Not to worry, this is a pretty typical question when your website is not generating many leads or you rarely look at your Google Analytics Statistics. We can provide these answers for you once you send us your business URL. (link to intake from)

Once these questions are answered we can map out a clear website development plan and timeline.

Always put yourself in your customers shoes. If you visited your own website looking would it be easy for you to find the information that you are looking for?

We build highly converting websites that are user and SEO friendly, which increases your chances of gaining new customers.Our experts simplify the web development process so you can keep managing your business. Website are a powerful marketing tool so make sure yours is doing its job!

What Our Clients Say.

Moe R.

We love working with Dave at Everyday Marketing Services! He's always very responsive and strike the perfect balance between coaching us on what he think will drive the best results for our N.BAR beauty nail salon while also being open to our ideas. We appreciate that he doesn't over-sell us, but give his honest perspective on which marketing efforts he think will yield the best results. Dave is great at marketing and an absolute great guy to work with!

Jeff B.

So I was blessed to meet Dave from Everyday Marketing services .I had been dealing with a different Marketing Company and was left on the sidelines with no attention to my business . Dave immediately saw several issues I was having and like a pitbull he literally put his head down and would not quit until all the kinks were worked out. He is great to deal with and his knowledge of SEO and what is needed to get my business recognized and look professional is beyond what I expected . I am finally able to trust that things are going to be moving in the right direction with Dave helping me.

Simon D.

Dave has been an absolute pleasure to work with! Got me ranked on the 1st page of google and and defined my seo strategy and branding. Very hands on and does a great job explaining things in an easy way to understand. He does more than just page optimization and has helped me get my brand on track from the ground up and market my content in a way that will get traffic to my business!

A Process Built For Growth

We’re Committed To Deliver

High Quality Projects .

TOTAL DESIGN FREEDOM FOR EVERYONE, BASIC RULES OF RUNNING WEB AGENCY, WE DO MORE THEN EVER PLATFORMS

90%

Step1: Marketing Evaluation

We offer a Free Audit of your Digital Marketing initiative’s and competitor analysis.

Step2: Build Strategy

Depending on your needs, we will determine the most effective way to allocate your budget and reach your goals.

Step3: Real Results in Real Time

Always know what’s going on with your website and your leads, in real time. Constant, detailed reporting and hands-on management, by a team focused exclusively on your company and your services, keep your campaigns performing and evolve with your needs.

What Our Clients Say.

Moe R.

We love working with Dave at Everyday Marketing Services! He's always very responsive and strike the perfect balance between coaching us on what he think will drive the best results for our N.BAR beauty nail salon while also being open to our ideas. We appreciate that he doesn't over-sell us, but give his honest perspective on which marketing efforts he think will yield the best results. Dave is great at marketing and an absolute great guy to work with!

Jeff B.

So I was blessed to meet Dave from Everyday Marketing services .I had been dealing with a different Marketing Company and was left on the sidelines with no attention to my business . Dave immediately saw several issues I was having and like a pitbull he literally put his head down and would not quit until all the kinks were worked out. He is great to deal with and his knowledge of SEO and what is needed to get my business recognized and look professional is beyond what I expected . I am finally able to trust that things are going to be moving in the right direction with Dave helping me.

Simon D.

Dave has been an absolute pleasure to work with! Got me ranked on the 1st page of google and and defined my seo strategy and branding. Very hands on and does a great job explaining things in an easy way to understand. He does more than just page optimization and has helped me get my brand on track from the ground up and market my content in a way that will get traffic to my business!