How do I get my website to the top of Google?
Through organic or paid marketing strategies, it is important to understand the differences between performance marketing (paid advertising) and SEO and content marketing strategies. They are both effective strategies with very different timelines & requirements.
Do I really need a blog?
Only if you really want to improve your chances of ranking your website on SERPs and attracting quality traffic. Content is King when it comes to content marketing and SEO efforts. The more value you can offer to your customers online, the more likely they are to find you.
What are SEO and SEM?
SEO means Search Engine Optimization and focuses on increasing organic traffic to your website while SEM is Search Engine Marketing and includes PPC which is Pay-Per-Click Advertising also known as Google Adwords.
SEO is a long-term strategy and SEM is shorter-term. Both can be very effective.
How much does digital marketing cost?
It varies based on the industry and related competition. More competitors in the same geographical area using similar marketing strategies tends to increase overall costs. Certain areas and industries are significantly more competitive than others. We recommend focusing on your most profitable services and growing from there.
Why do you need digital marketing?
Digital marketing makes it easier for potential customers to find your business when they are doing online research from the comfort of their own homes. If you are not digitally present, your competitors will get the call instead of you.
How do I know if my website is any good?
If it is generating a ton of new business, it is probably pretty good! Another way is looking at in-depth data from Google Analytics and seeing the behaviours of its visitors, time spend on its pages and much more. Numbers don’t lie so data, data, data is usually the answer.